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your fractional cmo

Architecture for High-Growth Brands.

Based in Jakarta, Indonesia. Integrating creative depth with structural business precision. Bantu bisnis anda scale. From zero to one. From one to hundreds.

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Dirga Isman

FORM & FUNCTION

The Reality Check

Founder's Dilemma

Profitless Scaling

GMV dashboard terlihat besar, tapi real profit tipis. Anda "bakar uang" di iklan tanpa Unit Economics yang sehat.

Operational Chaos

Tim marketing jalan tanpa SOP baku. Turnover tinggi membuat performa tidak stabil dan founder terjebak micromanagement.

Data Blindspots

Budget iklan tinggi tapi buta channel mana yang profitable. Keputusan bisnis hanya pakai feeling, bukan data akurat.

Professional Summary

Business Growth Architect.

I operate at the intersection of Digital Marketing, Automation Technology, and Investment Strategy.

As the Founder & CEO of Uraga Digital, I have managed over IDR 1 Billion in ad spend and scaled 300+ brands by combining creative aesthetics with rigorous performance metrics.

My approach is holistic: I don't just "run ads"—I build sustainable, investable, and tech-enabled growth engines.

Dirga Isman

Founded

Uraga Digital

Est.

2020

"Growth without governance is chaos."

Professional Experience

Uraga Digital Agency

Founder & CEO | 2020 – Present

Malang, Indonesia

Leading a 30+ person team to delivery comprehensive digital transformation services.

  • Scale & Performance: Managed >1 Billion IDR in ad spend and scaled 300+ brands with >10x ROI.
  • Strategic Growth: Developed "Brandformance" framework (Meta Ads, TikTok Ads, CPAS).
  • Business Impact: Scaled custom souvenir business (50M to 500M) and fashion retail (350M/mo).

Kanca

Lead Strategist (Advisory) | Present

WhatsApp API Platform

  • Tech & Automation: Architecting CRM and lead generation flows using WhatsApp API and AI automation.
  • Ecosystem Integration: Bridging ad traffic and customer service automation for higher retention.

Naiman Global

Investment Liaison | Present

  • Investment Liasion: Connecting prospects & compliance management.
  • Business Modeling: Marketing insights & financial modeling for corporate clients.

Education & Certifications

STAN

Sekolah Tinggi Akuntansi Negara

MarkPlus Institute

Marketing Plan Certification

Purwadhika

Digital Marketing 360

Meta

Social Media Management

Dicoding

Android Development

Foundr

Facebook Ads Masterclass

BNSP Certified

Digital Marketing Professional

Teaching & Speaking Journey

Permata Bank KPP Pratama Rungkut Workshop P2Humas - Semarang Legalisasi.com Wonderful Tourism Community Mentor Wirausaha Merdeka Fastmoss Radar Malang

Visual Proof

Gallery of Work

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The Methodology

Marketing Maturity Framework

01

Foundation & Systems (SOP)

Membangun fondasi yang kuat. Audit aktivitas marketing, pembuatan Marketing Kit profesional, dan penetapan SOP agar tim bisa jalan autopilot.

02

Execution Oversight

Supervisi ketat terhadap eksekusi harian. Review performa iklan (Meta/TikTok Ads), arahan kreatif, dan memastikan budget terpakai efisien.

03

Optimization & Scale

Analisis data mendalam untuk scaling. Identifikasi winning campaign, optimasi conversion rate, dan reporting rutin untuk growth berkelanjutan.

Bukti Data (Case Studies)

Real results from real businesses. Numbers over narratives.

Rp 1.05 Miliar

Monthly Revenue

Fashion Retail

The 1 Billion Sprint

From stagnation to exponential growth.

Strategy: Optimization First & CPAS Attack.
ROAS: 6.25x → 9.61x

"Scaling without bleeding."

50% Budget Cut

Same Lead Volume

Dental Clinic

Efficiency Hack

Maintaining 1,700 leads while slashing budget from 29jt to 14jt.

Strategy: Aggressive creative audit & killing "zombie" campaigns.

"Volume stable, margins doubled."

10x Growth

Revenue Multiplier

B2B Souvenir

The B2B Leap

Scaled from Rp 50M to Rp 500M per month.

Strategy: Premium Visual Overhaul + CRM Funneling.

"Visuals build trust, CRM builds wealth."

5 Million+

Organic Views

Amusement Park

Viral Pre-Launch

Full booked for 3 months post-launch.

Strategy: UGC Multiplier Effect (5.8x amplification).

"Crowd attracts crowd."

Rp 3.000

Cost Per Lead (CPL)

Higher Education

The Low-Cost Machine

Acquiring 200+ students with hyper-efficient ads.

Strategy: Funnel Simplification. Direct-to-WhatsApp ads with "Career Focused" angles.

"Friction is the enemy of conversion."

Partnership Options

Solutions tailored to your business stage.

Corporate Trainer

Upskill your internal team with practical, hands-on workshops.

Rp 5.0jt/session
  • Format: Half-Day / Full-Day Workshop (On-site/Online).
  • Custom Syllabus: Materi disesuaikan (Ads, Content, or Strategy).
  • Hands-on: 70% Praktek, 30% Teori. Bedah kasus real-time.
  • Frameworks: Peserta pulang dengan template & SOP siap pakai.
Book Session
MOST POPULAR

Fractional CMO

Holistic growth partner. 'The Brain' & 'The Engine' for your business.

Rp 9.9jt/mo
The Brain (Advisory)
  • Bi-Weekly Review (Online/Offline)
  • Monthly Roadmap & KPI
  • Hiring & Team Guidance
The Engine (Execution)
  • Full Ads Handling (Meta/TikTok)
  • Affiliate System Builder
  • Visual Direction & Briefing
Apply Partnership

Limited to 3 Clients.

Brand Inception

Strategic Blueprint & Roadmap. One-time setup.

Rp 29.0jt/nett
Phase 1: The Core
  • Mini-Audit & Competitor Landscape
  • Naming (3 Opts) & Philosophy
  • USP & Brand Voice
Phase 2: The Face
  • Logo Design (2 Concepts)
  • Color Palette & Typography
  • Basic Brand Guideline (PDF)
Phase 3: The Map
  • Customer Persona & Channel Strategy
  • Content Pillars & 10 Ideation
  • Budgeting & KPI Projection
Start Project

Timeline: 14-21 Days.